Essays, portraits, and first-party data on what happens when New Wealth (Bitcoin) meets New Health (Longevity). Published twice a week, for readers who finish.
The $1.8 trillion wellness industry spends billions to find its customer, and systematically fails to find the wealthiest one. A note on market failure.
Three million, two hundred thousand readers who don't scroll. A portrait of the Bitcoin creator with more reach than most financial TV anchors — and none of the ad noise.
The Bitcoin Longevity Demographic survey goes into the field today. A note on why we bothered, what we are asking, and what we will do with the findings on 26 June.
The Austrian-school concept that explains both why Bitcoiners hold and why they buy continuous glucose monitors. A case for the most underpriced psychographic in premium consumer goods.
Coin Stories has quietly become the long-form interview Bitcoiners actually finish. Six hundred thousand of them, on average.
Two weeks in the field. The first proprietary audit of what the Bitcoin Longevity Demographic buys, believes, and refuses to tolerate in a wellness brand.
One idea per issue. Delivered 07:00 GMT on Fridays. Read by a small and deliberate audience of marketers, founders, and investors who do not wish to be reached elsewhere.